Budget season is upon us. What is the correct IR budget? I guess the easy answer is ‘as long as a piece of string’. The balance that must be found between doing and keeping costs under control is increasingly delicate.
Can your company adapt enough to survive the ever-changing IR ecosystem? Has your firm evolved enough to serve the new landscape as it forms? Our IR Dude takes a look at what you need to know and how to measure your IR ‘fitness’
Millennials seem to be leading the way in changing how markets are approaching potential investors. Communication is key but how do you get to the them when they won’t even pick up the phone?